LIBROS DEL AUTOR: louis philippe kerkhove

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  • Data-driven Retailing
    Louis-Philippe Kerkhove
    This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyal...
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    47,91 €