LIBROS DEL AUTOR: louis capozzi

2 resultados para LIBROS DEL AUTOR: louis capozzi

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  • Public Relations for the Public Good
    Louis Capozzi / Shelley Spector
    While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opini...
    Disponible

    18,38 €

  • Crisis Management in the Age of Social Media
    Louis Capozzi / Susan Rucci
    Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an 'instant crisis'-an instant crisis example is when Verizon added a $2 charge for all their cu...
    Disponible

    18,57 €