LIBROS DEL AUTOR: liz mcfall

2 resultados para LIBROS DEL AUTOR: liz mcfall

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  • Devising Consumption
    Liz Mcfall
    The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but...
    Disponible

    104,53 €

  • Advertising
    Liz Mcfall
    Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. ...
    Disponible

    139,67 €