LIBROS DEL AUTOR: lisa stoll

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  • Providing a New Perspective on Understanding and Measuring of Customer Inspiration
    Lisa Stoll
    The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. ...
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    122,36 €