LIBROS DEL AUTOR: lisa shepherd

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  • Market Smart
    Lisa Shepherd
    B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity - and the necessity - to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and s...
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    24,79 €