LIBROS DEL AUTOR: lisa l fagen

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  • Own The Insight
    Lisa L. Fagen
    Build a first-party data advantage you fully control.As cookies fade, ad costs rise, and privacy rules tighten, the brands that win will capture and use their own customer data. Own the Insight is a clear, practical guide that shows leaders how to collect signals from the real world, connect them to purchase behavior, and turn those insights into measurable growth.Lisa L. Fagen...
    Disponible

    15,24 €