LIBROS DEL AUTOR: lisa duhring

2 resultados para LIBROS DEL AUTOR: lisa duhring

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  • Reassessing the Relationship between Marketing and Public Relations
    Lisa Dühring
    Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connec...
    Disponible

    102,97 €

  • Reassessing the Relationship between Marketing and Public Relations
    Lisa Dühring
    Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connec...
    Disponible

    47,84 €