LIBROS DEL AUTOR: lisa d dennis

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  • Value Propositions that SELL
    Lisa D. Dennis / Lisa DDennis
    In today’s hyper competitive markets, it’s hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are “inside-out” – more focused on product and service features than they are on the buyers’ needs.Today, you need a whole lot more than an elevator speec...
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    25,88 €