LIBROS DEL AUTOR: linda c carlson

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  • Advertising with Small Budgets for Big Results
    Linda C. Carlson
    Advertising with Small Budgets for Big Results begins with an overview of marketing's '4 p's,' including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and...
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    35,83 €