LIBROS DEL AUTOR: lilia shirman

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  • 42 Rules for Growing Enterprise Revenue (2nd Edition)
    Lilia Shirman
    Value is in the eye of the beholder. Do your customers see your value?Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak learn to focus exclusively on information that is directly relevant to them right now. To engage buyers and grow enterprise sales, companies must create and demonstrate tangible and uniquecustomer relevance with every cust...
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