LIBROS DEL AUTOR: leslie ernest gill

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  • Advertising and Psychology (RLE Advertising)
    Leslie Ernest Gill / Leslie Gill
    In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as ...
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