LIBROS DEL AUTOR: les carlson

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  • Advertising to Children
    Les Carlson / M. Carole Macklin
    Children’s advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children’s market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulat...
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    143,71 €