LIBROS DEL AUTOR: leontin karl grafmuller

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  • Co-Creation of High-Tech Products in the B2B Domain
    Leontin Karl Grafmüller
    Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challeng...
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    66,64 €