LIBROS DEL AUTOR: leonard j parsons

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  • Market Response Models
    Dominique M. Hanssens / Leonard J. Parsons / Randall L. Schultz
    From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporate...
    Disponible

    388,07 €

  • Market Response Models
    Dominique M. Hanssens / Leonard J. Parsons / Randall L. Schultz
    From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporate...
    Disponible

    365,10 €