LIBROS DEL AUTOR: leon zurawicki

1 resultados para LIBROS DEL AUTOR: leon zurawicki

leon zurawicki Eliminar filtro Quitar filtros
  • Neuromarketing
    Leon Zurawicki
    Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers’ logical i...
    Disponible

    158,49 €