LIBROS DEL AUTOR: lena hohenschwert

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  • Development of a CRM Concept for a Mass Customization Business
    Lena Hohenschwert
    Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversations and the development of CRM strategies and MC businesses can be observed in many companies, the beneficial, dialectical relationship between both is still rather unexplored. T...
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