LIBROS DEL AUTOR: lena himbert

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  • Unit Pricing
    Lena Himbert
    With a series of experiments,Lena Himbert highlights theinfluence of the unit price’s unit of measure on the consumer’s price-levelperception and quality perception. Furthermore, this thesis shows that the unitprice availability and prominence influences the consumer’s store price image. Whenshopping for pre-packaged products, consumers are offered a variety of productand price...
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    66,34 €