LIBROS DEL AUTOR: lauren perkins

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  • Think Like a Brand. Act Like a Startup.
    Lauren Perkins
    Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.   During her fifteen years in th...
    Disponible

    15,88 €

  • The Community Manager’s Playbook
    Lauren Perkins
    Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. ...
    Disponible

    72,52 €