LIBROS DEL AUTOR: lala hu

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  • International Digital Marketing in China
    Lala Hu
    This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into re...
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    73,34 €