LIBROS DEL AUTOR: kyung soo lee

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  • Original Brand Manufacturing Business Model
    Geon-Cheol Shin / Kyung-Soo Lee / Young Won Park
    This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. It highlights the importance of digital technologies like IoT, big data, and AI in reshaping traditional business models, dri...
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    182,22 €