LIBROS DEL AUTOR: kyung hyan yoo

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  • Persuasive Recommender Systems
    Kyung-Hyan Yoo / Markus Zanker / Ulrike Gretzel
    Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research reg...
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