LIBROS DEL AUTOR: kyle geissler

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  • SMALL/MEDIUM MARKET MODELS OF MEDIA CONVERGENCE IN THE MIDWEST
    Kyle Geissler
    There is a large body of research on a recentmovement in the news media referred to as convergence. This practice of sharing resourcesbetween media organizations takes many forms and is found in major markets. Research has,so far, given little attention to convergence models being put in place in smallermarkets. This qualitative analysis uses interviews to examine various mo...
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