LIBROS DEL AUTOR: kyle allison

3 resultados para LIBROS DEL AUTOR: kyle allison

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  • Marketing Intelligence Volume 2
    Kyle Allison
    Unlock the full potential of data in shaping innovative and effective strategies with this second installment of a three-volume series. Transform your marketing data into confident, decision-ready models that finally show you what’s working and where to invest next.Journey step by step from 'we have a lot of data' to 'we have a clear plan.' Start by nailing the real marketing p...
    Disponible

    34,02 €

  • Digital Consumer Behavior
    Kyle Allison
    Become the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and quantitative execution.This is the central focus for executives, practitioners and students inside Digital Consumer Behavior: Navigating the Dynamics, Building the Demand.This book is perfect for anyone who wants to immerse themselves with both foundational consumer b...
    Disponible

    29,57 €

  • Marketing Intelligence Volume 1
    Kyle Allison
    Unlock the full potential of data in shaping innovative and effective strategies with this first installment of a three-volume series. This volume lays the groundwork for data-driven marketing by focusing on the critical elements that form the backbone of successful marketing intelligence systems: structuring, managing, and sourcing high-quality data. Whether you are an experie...
    Disponible

    33,89 €