LIBROS DEL AUTOR: kristijan petkoski

1 resultados para LIBROS DEL AUTOR: kristijan petkoski

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  • Brand Portfolio Strategy
    Kristijan Petkoski
    Launching brand extensions is seriously considered by companies as aprofitable growth strategy. The basis of this study is the impact ofbrand portfolio strategy and differentiation on consumer evaluation ofincongruent extensions, or extensions perceived to have low fit withthe parent brand. The main issue addressed in this thesis is: howchoice of extension brand portfolio strat...
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    59,95 €