LIBROS DEL AUTOR: kristian doscher

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  • Recovery Management in Business-to-Business Markets
    Kristian Döscher
    The book is related to the handling of product and service failures in business-to-business markets. The concept of 'recovery management' embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consu...
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    66,39 €