LIBROS DEL AUTOR: konstantinos vasileiou

2 resultados para LIBROS DEL AUTOR: konstantinos vasileiou

konstantinos vasileiou Eliminar filtro Quitar filtros
  • Marketing and the Customer Value Chain
    Dimitris Folinas / Konstantinos Vasileiou / Thomas Fotiadis
    Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by foc...
    Disponible

    97,27 €

  • Marketing and the Customer Value Chain
    Dimitris Folinas / Konstantinos Vasileiou / Thomas Fotiadis
    This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes. ...
    Disponible

    314,89 €