LIBROS DEL AUTOR: kong linghan

1 resultados para LIBROS DEL AUTOR: kong linghan

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  • Brand Loyalty Influencing Consumer’s Purchasing Behaviours
    Kong Linghan / Sanmugam Annamalah
    In today’s competitive business environments, development of brand loyalty among customer is essential to attract customers’ continuous purchasing intentions and behaviours for the company’s products and services. The purpose of this research is to investigate how brand loyalty affects the customer purchasing intention for home electronics in Malaysia. The quantitative research...
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    48,55 €