LIBROS DEL AUTOR: kobby mensah

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  • Political Marketing and Management in Ghana
    Kobby Mensah
    This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Polit...
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    48,31 €