LIBROS DEL AUTOR: klaus schofer

3 resultados para LIBROS DEL AUTOR: klaus schofer

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  • Customer Evaluations of Service Failure and Recovery Encounters
    Klaus Schöfer
    Inhaltsangabe:Abstract: Although many firms may aspire to offer ‘zero defects’ service, the possibility of service failures cannot be wholly eliminated simply because of the variety of factors that may impact on the delivery process. Consequently, the manner in which firms respond to service failures is increasingly seen as a factor that may separate the more successful firms ...
    Disponible

    57,35 €

  • Word-of-Mouth
    Klaus Schöfer
    Inhaltsangabe:Abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing. The decision-making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post-purchase evaluation. This decision-making process is affected by a number of other more complex infl...
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    45,24 €

  • Die Entwicklung der Managementlehre
    Klaus Schöfer
    Inhaltsangabe:Zusammenfassung: Die Entwicklung der Managementlehre und deren Techniken, sowie Ansätze zur effizienten Führung und Koordination eines Unternehmens sind Gegenstand dieser Untersuchung. Es wurden im Lauf der Zeit viele verschiedene Konzepte entwickelt, die helfen sollen, eine Organisation wie eine Unternehmung zu erklären und zu verstehen, und die zu einer erfolgr...
    Disponible

    44,73 €