LIBROS DEL AUTOR: kimberly kayler

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  • Leading with Marketing
    Brian Gallagher / Kimberly Kayler
    How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don’t view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marke...
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