LIBROS DEL AUTOR: khanh la

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  • Customer Loyalty in e-Retailing
    Khanh La
    Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relation...
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    83,82 €