LIBROS DEL AUTOR: khaldoon nusair

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  • Business-To-Customer Relationship Marketing for Travel Industry
    Khaldoon Nusair
    Due to its interactive capability, e-commerce has been considered a promising tool for relationship marketing. However, as competition increases among the online travel businesses, the pressure not just to attract new customers, but to retain existing ones, is intense. Relationship commitment is crucial to a vendor’s survival.This book develops a theory-based model of relations...
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    60,51 €