LIBROS DEL AUTOR: kent nakamoto

2 resultados para LIBROS DEL AUTOR: kent nakamoto

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  • Worse Than Ignorance
    Kent Nakamoto / Peter J. Schulz
    ...
    Disponible

    27,41 €

  • The Dichotomy Heuristic in Choice - How Contrast Makes Decisions Easier
    Anjala Krishen / Kent Nakamoto / Paul M. Herr
    In this book, we propose that there are multiple factors, such as the education process and the consumption environment, which work to simultaneously create an opposition framework. People are constantly exposed to rival products, which are positioned to be opposites even when they are often extremely similar in chemical content and physical appearance. Thus, the implications ...
    Disponible

    83,75 €