LIBROS DEL AUTOR: kent drummond

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  • The Road to Wicked
    Kent Drummond / Susan Aronstein / Terri L. Rittenburg
    The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultu...
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    81,14 €