LIBROS DEL AUTOR: kenneth m cosgrove

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  • Donald Trump and the Branding of the American Presidency
    Kenneth M. Cosgrove
    This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion-particularly anger-over policy, con...
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