LIBROS DEL AUTOR: kenneth dplowman

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  • The Social Media Communication Matrix
    Beki Winchel / Kenneth D. Plowman / Kenneth DPlowman
    Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve c...
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    24,42 €