LIBROS DEL AUTOR: kenneth d bahn

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  • Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
    Kenneth D. Bahn
    This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.Founded in 1971, the Academy of Ma...
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    210,34 €