LIBROS DEL AUTOR: kenneth cosgrove

2 resultados para LIBROS DEL AUTOR: kenneth cosgrove

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  • Donald Trump and the Branding of the American Presidency
    Kenneth M. Cosgrove
    This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion-particularly anger-over policy, con...
    Disponible

    48,21 €

  • Readings in American Politics and Political Marketing
    Kenneth Cosgrove
    Readings in American Politics and Political Marketing provides students with a curated selection of articles about American political institutions, the way the United States interacts with the rest of the world, and the ways in which political communication has influenced both. The anthology shows how the political system works, how it has evolved over time, and how select stru...
    Disponible

    135,42 €