LIBROS DEL AUTOR: kendall carey

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  • Marketing Matters
    Kendall Carey
    Marketing Matters provides a methodology for industrial and B2B marketers to maximize the value of marketing.The Carey Price Sensitivity Curve, which allows marketers to measure price sensitivity, makes it possible to conduct a market analysis and simulate different outcomes. This curve shows the importance of price relative to everything else in any properly defined product or...
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    14,05 €