LIBROS DEL AUTOR: ken kwong

6 resultados para LIBROS DEL AUTOR: ken kwong

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  • Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours
    Ken Kwong-Kay Wong
    Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer lo...
    Disponible

    11,00 €

  • Putting a Stake in the Ground
    Ken K. Wong / Ken KWong
    A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing journal article published successfully. Advance Praise for Putting a Stake ...
    Disponible

    9,40 €

  • More Bucks Annually
    Ken K. Wong / Ken KWong
    Thinking of doing an online MBA, DBA, or PhD? Written in Dr. Wong’s vivid and interesting style, this book gives you an insider’s view of the online education market and helps you pick the right programme. Topics covered include: • 6 Types of Online Pedagogy • 40 Essential Questions to Ask Your School • Diploma and Accreditation Mills • List of 100% Online DBA and PhD Advance ...
    Disponible

    10,46 €

  • Crm in Action
    Ken K. Wong / Ken KWong
    Written in Dr. Wong’s vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action 'This book helped me a lot in figuring out how to attract the right customers who...
    Disponible

    16,52 €

  • Avoiding Plagiarism
    Ken K. Wong / Ken KWong
    Writing scholarly papers is a tough business; when you plagiarize someone else’s work, you not only risk getting a bad grade-you could be expelled. Avoiding Plagiarism helps students to write better papers and avoid mark deduction due to improper citing and referencing. Examples using APA, Chicago, and Harvard citation styles are examined and made easy. Advance Praise for Avoid...
    Disponible

    10,46 €

  • Approved Marketing Plans for New Products and Services
    Ken K. Wong / Ken KWong
    This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong’s vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Produc...
    Disponible

    23,23 €