LIBROS DEL AUTOR: ken kwong kay wong

1 resultados para LIBROS DEL AUTOR: ken kwong kay wong

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  • Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours
    Ken Kwong-Kay Wong
    Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer lo...
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