LIBROS DEL AUTOR: ken burtenshaw

1 resultados para LIBROS DEL AUTOR: ken burtenshaw

  • The Fundamentals of Creative Advertising
    Ken Burtenshaw
    The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have take...
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