LIBROS DEL AUTOR: kejo starosta

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  • Measuring the Impact of Online Media on Consumers, Businesses and Society
    Kejo Starosta
    This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data ...
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    134,01 €