LIBROS DEL AUTOR: ke xue

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  • The History of Public Relations in China
    Ke Xue / Mingyang Yu / Sherry Xueer Yu
    This book is the first on the history of Chinese public relations, and has been selected as one of the '40 representative books for 40 years of public relations in China' by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start - when the 'reform and opening' ...
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    47,95 €