LIBROS DEL AUTOR: kazuo usui

1 resultados para LIBROS DEL AUTOR: kazuo usui

kazuo usui Eliminar filtro Quitar filtros
  • Marketing and Consumption in Modern Japan
    Kazuo Usui
    This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing pattern...
    Disponible

    94,76 €