LIBROS DEL AUTOR: katja hofmaier

1 resultados para LIBROS DEL AUTOR: katja hofmaier

katja hofmaier Eliminar filtro Quitar filtros
  • Customer Satisfaction Measurement on the Internet
    Katja Hofmaier
    Inhaltsangabe:Abstract: Based on the Expectancy Disconfirmation Model as the underlying construct, methods to measure customer satisfaction with products and the steps to be undertaken in the research process are investigated. The measurement of Derived Satisfaction using (dis)confirmation was found to be the appropriate approach to 'CS' measurement. The Critical Incidents Tec...
    Disponible

    45,09 €