LIBROS DEL AUTOR: katja gelbrich

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  • Interfaith Marketing
    Frank G. Cabano / Katja Gelbrich / Stefan Müller
    The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies. ...
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    254,04 €