LIBROS DEL AUTOR: katja dienel

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  • IMC
    Katja Dienel
    Inhaltsangabe:Abstract: Since the 1990s Integrated Marketing Communications (IMC) has particularly influenced both the theory and practice of communication management. The complex and evolving shift from the nineteenth century ‘product’ centred approach to that of the twentieth century ‘customer’ and twenty-first century ‘stakeholder’ approaches has necessitated the adaptation...
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