LIBROS DEL AUTOR: kathleen schaub

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  • Marketing in the (Great, Big, Messy) Real World
    Kathleen Schaub
    Transform Complexity into OpportunityMarketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in ...
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