LIBROS DEL AUTOR: kathleen s kelly

2 resultados para LIBROS DEL AUTOR: kathleen s kelly

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  • Fund Raising and Public Relations
    Kathleen S. Kelly
    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critic...
    Disponible

    90,76 €

  • Effective Fund-Raising Management
    Kathleen S. Kelly
    In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gift...
    Disponible

    121,23 €